Sir James Dyson is challenging his critics again. Despite having been someone who always puts doubters to one side, the innovator is looking to make an ambitious move into the world of electric cars; one of the latest companies to look to move into this unique, thriving enterprise. While experts say the 2020 release date isn’t feasible, Dyson has a habit of upsetting the odds.
Having broken the news in late September, the British vacuum cleaner makers announced their move to create a ‘premium’ electric car, readied for 2020. To be powered using batteries, they will be the ‘first in a line’ according to the company.
With two decades of experience with electric battery technology, though, most people have the opportunity to see first-hand the grasp that Dyson has on the industry itself. A pioneer in his own right, his company has gone on to become one of the most powerful names in the vacuum industry entirely. This new move, which could cost upwards of $2.7bn, will work to create both the car and the battery tech. predictions were already being made that this was a primary new move by the Dyson company; that soon, the vacuums would become a secondary market.
A New Venture
This, though, is the culmination of many years work for Dyson. He’s been interested in the market for a long time, and rumours have circulated for more than a while. This is merely the confirmation that many expected a long time ago. That being said, the move to finally confirm it has been met with surprise in the industry as a whole.
With British government funding now, too, it looks like this could be a strong move for the company. Since the Dyson tech already uses the motors that are found in electric cars, and they know the battery industry, some of the grunt work has already been done in terms of getting started on specification. Even then, the idea of a release in just over 2 years seems ambitious.
Already, 400 engineers have gotten started on the beginning of the project and have already been working diligently for over 2 years in Wiltshire at their Malmesbury base. They’ve been working on batteries to help ensure that they are as powerful as possible, being used to help manage the electric motor within the car.
Most intriguingly, they’ve been quite clear about not working with other automotive companies in a bid to go it alone. In time, we’ll be sure to come back when details of shape, release date, price and specification comes to the table. At present, though, this has been a remarkable move for a company, and an owner, who have never shown signs of sitting back and waiting around.